A focused cost leadership strategy requires competing based on price to target a narrow market Table 56 Focused Cost Leadership. Trying to provide a low-cost provider of a product or service that offers a broad range of customers for example Sams Club and Southwest Airlines. Porter S Five Forces And Three Generic Strategies Mba Knowledge Base Walmart and Payless are large companies that have had great success in. . It is difficult to deploy the strategy because the management must constantly work on reducing cost at every level to remain competitive. Instead it charges low prices relative to. 153 Chester - Broad Cost Leader. Focused cost leadership is the first of two focus strategies. Cedar - Make a moderate cut in price. A Cost Leadership Strategy. Automation levels will be increased to improve margins and to offset second. 2011 States a position on whether broad banding can be successfully competitive i